کتاب ملزومات کسب و کار

The Introduction to Business course provides an introduction to all facets of business, covering topics such as economic systems, legal environments, ethics and corporate social responsibility, management, human resources, accounting, information systems and marketing.

Currency and application are what engages today’s business students. Ebert 8ce is driven by these principles, and loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class.

Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful–comprehensiveness, accuracy, currency, and readability.