کتاب طراحی و توسعه محصول

Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.

About the Author

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Maria C. Yang Massachusetts Institute of Technology is a Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and co-founded a consumer product start-up.