کتاب ارتباطات تجاری؛ ایجاد مهارت‌های حیاتی

Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting. The book’s communication model, PAIBOC, equips students to become audience-focused communicators

CONNECT offers the strongest digital resources in the Canadian Business Communication market. Beyond the interactive eBook, videos, grammar quizzes, cases, and interactive exercises, CONNECT offers Speech Capture functionality which allows students to upload videos then instructors and students can comment and provide peer feedback. LearnSmart Achieve offers adaptive instruction and practice for grammar and writing skills and helps provide a more efficient and effective learning experience for students.