{"id":38037,"date":"2024-07-28T17:47:44","date_gmt":"2024-07-28T17:47:44","guid":{"rendered":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/"},"modified":"2024-07-28T14:18:56","modified_gmt":"2024-07-28T14:18:56","slug":"%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c","status":"publish","type":"product","link":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/","title":{"rendered":"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc"},"content":{"rendered":"

 <\/p>\n

\"\u062f\u0627\u0646\u0644\u0648\u062f<\/div>\n\n\n\n
\n

\u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/h3>\n<\/td>\n

\n

The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies)<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2006\u00a0\u00a0|\u00a0\u00a0744 \u0635\u0641\u062d\u0647\u00a0\u00a0|\u00a0\u00a0\u062d\u062c\u0645 \u0641\u0627\u06cc\u0644: 20 \u0645\u06af\u0627\u0628\u0627\u06cc\u062a\u00a0\u00a0|\u00a0\u00a0\u0632\u0628\u0627\u0646: \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n
\u0646\u0648\u06cc\u0633\u0646\u062f\u0647<\/td>\nJohn Pruitt, Tamara Adlin<\/td>\n<\/tr>\n
\u0646\u0627\u0634\u0631<\/td>\nMorgan Kaufmann<\/td>\n<\/tr>\n
ISBN10:<\/td>\n0125662513<\/td>\n<\/tr>\n
ISBN13:<\/td>\n9780125662512<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628<\/h2>\n
If you design and develop products for people, this book is for you. The Persona Lifecycle addresses the \u201chow\u201d of creating effective personas and using those personas to design products that people love. It doesn\u2019t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. John Pruitt is the User Research Manager for the Tablet & Mobile PC Division at Microsoft Corporation. Tamara Adlin is a Customer Experience Manager at Amazon.com. For the past six years, John and Tamara have been researching and using personas, leading workshops, and teaching courses at professional conferences and universities. They developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals.Features* Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development.* A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods.* Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.<\/div>\n

\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0641\u0627\u0631\u0633\u06cc (\u062a\u0631\u062c\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646\u06cc)<\/h2>\n

\u0627\u06af\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u0648\u0633\u0639\u0647 \u0645\u06cc \u062f\u0647\u06cc\u062f \u060c \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0645\u0646\u0627\u0633\u0628 \u0627\u0633\u062a.\u0686\u0631\u062e\u0647 \u0632\u0646\u062f\u06af\u06cc Persona \u0628\u0647 “\u0686\u06af\u0648\u0646\u06af\u06cc” \u0627\u06cc\u062c\u0627\u062f \u0634\u062e\u0635\u06cc\u062a \u0647\u0627\u06cc \u0645\u0624\u062b\u0631 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646 \u0634\u062e\u0635 \u0628\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0645\u0631\u062f\u0645 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0646\u062f \u060c \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u062f.\u0627\u06cc\u0646 \u0641\u0642\u0637 \u0627\u0631\u0632\u0634 Personas \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0646\u0645\u06cc \u06a9\u0646\u062f.\u0627\u06cc\u0646 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u0641\u0635\u0644 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u060c \u0627\u06cc\u062c\u0627\u062f \u060c \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Personas \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0637\u0631\u062d \u0647\u0627\u06cc \u0639\u0627\u0644\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u062f.\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646 \u060c \u0627\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647 \u0647\u0627 \u060c \u0646\u0645\u0648\u0646\u0647 \u0647\u0627 \u0648 \u062a\u0635\u0627\u0648\u06cc\u0631 \u063a\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0642\u0644\u06cc\u062f \u0648 \u0645\u062f\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u062f\u0647\u062f.\u0634\u0627\u06cc\u062f \u0645\u0647\u0645\u062a\u0631 \u0627\u0632 \u0647\u0645\u0647 \u060c \u0634\u062e\u0635\u06cc\u062a \u0647\u0627 \u0631\u0627 \u0646\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u067e\u0627\u0646\u0627\u0633\u0647 \u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0631\u0648\u0634\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u06a9\u0645\u06cc\u0644 \u0633\u0627\u06cc\u0631 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0645\u062d\u0648\u0631 (UCD) \u0627\u0632 \u062c\u0645\u0644\u0647 \u0637\u0631\u0627\u062d\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0633\u0646\u0627\u0631\u06cc\u0648 \u060c \u067e\u06cc\u0627\u062f\u0647 \u0631\u0648\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f \u060c \u0642\u0631\u0627\u0631 \u0645\u06cc \u062f\u0647\u062f.\u062c\u0627\u0646 Pruitt \u0645\u062f\u06cc\u0631 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u0628\u062e\u0634 \u0631\u0627\u06cc\u0627\u0646\u0647 \u0644\u0648\u062d\u06cc \u0648 \u0645\u0648\u0628\u0627\u06cc\u0644 \u062f\u0631 \u0634\u0631\u06a9\u062a \u0645\u0627\u06cc\u06a9\u0631\u0648\u0633\u0627\u0641\u062a \u0627\u0633\u062a.Tamara Adlin \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 Amazon.com \u0627\u0633\u062a.\u0637\u06cc \u0634\u0634 \u0633\u0627\u0644 \u06af\u0630\u0634\u062a\u0647 \u060c \u062c\u0627\u0646 \u0648 \u062a\u0627\u0645\u0627\u0631\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0634\u062e\u0635\u06cc\u062a \u0647\u0627 \u060c \u06a9\u0627\u0631\u06af\u0627\u0647 \u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0648 \u0648 \u062f\u0648\u0631\u0647 \u0647\u0627\u06cc \u062a\u062f\u0631\u06cc\u0633 \u062f\u0631 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633 \u0647\u0627\u06cc \u062d\u0631\u0641\u0647 \u0627\u06cc \u0648 \u062f\u0627\u0646\u0634\u06af\u0627\u0647 \u0647\u0627 \u0647\u0633\u062a\u0646\u062f.\u0622\u0646\u0647\u0627 \u0645\u062f\u0644 \u0686\u0631\u062e\u0647 \u0639\u0645\u0631 Persona \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0631\u0632\u0634 \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc Personas \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u062a\u0648\u0633\u0639\u0647 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0631\u062f\u0646\u062f. \u0627\u0637\u0644\u0627\u0639\u0627\u062a* \u0627\u0631\u0627\u0626\u0647 \u0648 \u0628\u062d\u062b \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u0631\u062e\u0647 \u06a9\u0627\u0645\u0644 \u0632\u0646\u062f\u06af\u06cc Personas \u060c \u0628\u0631\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0637\u0631\u0627\u062d \u062f\u0631 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u062a\u0648\u0633\u0639\u0647 \u0645\u062d\u0635\u0648\u0644.* \u06cc\u06a9 \u0645\u0637\u0627\u0644\u0639\u0647 \u0645\u0648\u0631\u062f\u06cc \u062f\u0631 \u062d\u0627\u0644 \u0627\u062c\u0631\u0627\u0628\u0627 \u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc \u063a\u0646\u06cc \u0648 \u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646 \u0627\u0632 \u0634\u062e\u0635\u06cc\u062a \u0647\u0627 \u062f\u0631 \u0633\u0627\u062e\u062a \u0645\u062d\u0635\u0648\u0644 \u067e\u0627\u06cc\u0627\u0646 \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f.* \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06cc\u0648\u0647 \u0647\u0627\u06cc \u062a\u0648\u0635\u06cc\u0647 \u0634\u062f\u0647 \u062f\u0631 \u062a\u06a9\u0646\u06cc\u06a9 \u0647\u0627 \u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0631\u0648\u0634\u0647\u0627\u06cc \u0646\u0648\u0622\u0648\u0631\u0627\u0646\u0647.* \u0635\u062f\u0647\u0627 \u062f\u0627\u0633\u062a\u0627\u0646 \u0645\u0631\u0628\u0648\u0637\u0647 \u060c \u062a\u0641\u0633\u06cc\u0631 \u060c \u0646\u0638\u0631\u0627\u062a \u0648 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0645\u0648\u0631\u062f\u06cc \u0627\u0632 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0627\u0646\u0648\u0627\u0639 \u062d\u0648\u0632\u0647 \u0647\u0627 \u0648 \u0635\u0646\u0627\u06cc\u0639.
\n
\r\n\r\n\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t
\r\n\t\t\t\r\n\u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u0627\u06cc\u0644 \u062f\u0627\u0646\u0644\u0648\u062f\u06cc \u0627\u0633\u062a \u0648 \u0646\u0647 \u06a9\u062a\u0627\u0628 \u06a9\u0627\u063a\u0630\u06cc.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\r\n\t\t
\r\n\t\t\t\r\n\u0628\u0647 \u0647\u0646\u06af\u0627\u0645 \u062e\u0631\u06cc\u062f \u0628\u0647 \u0632\u0628\u0627\u0646 \u062f\u0631\u062c \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u06a9\u062a\u0627\u0628 \u062d\u062a\u0645\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0639\u0645\u0648\u0644 \u062f\u0631 \u0627\u06a9\u062b\u0631 \u0645\u0648\u0627\u0631\u062f \u0632\u0628\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0641\u0627\u0631\u0633\u06cc \u0646\u06cc\u0633\u062a.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\r\n\t\t\t
\r\n\t\t\t\r\n\u062f\u0631 \u0635\u0648\u0631\u062a \u0647\u0631\u06af\u0648\u0646\u0647 \u0645\u0634\u06a9\u0644 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0634\u0645\u0627\u0631\u0647 09395106248 \u067e\u06cc\u0627\u0645\u06a9 \u062f\u0647\u06cc\u062f. \r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\t\r\n\t\t\t
\r\n\t\t\t\r\n\u062f\u0631\u062c \u0634\u0645\u0627\u0631\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0631\u0627\u06cc \u0633\u0641\u0627\u0631\u0634 \u0636\u0631\u0648\u0631\u06cc \u0646\u06cc\u0633\u062a \u0648\u0644\u06cc \u062a\u0631\u062c\u06cc\u062d \u0622\u0646 \u0627\u0633\u062a \u062f\u0631\u062c \u06af\u0631\u062f\u062f \u062a\u0627 \u062f\u0631 \u0635\u0648\u0631\u062a \u0628\u0631\u0648\u0632 \u0645\u0634\u06a9\u0644 \u0627\u0648\u0644\u06cc\u0646 \u0631\u0627\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0645\u0627 \u0628\u0627 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f.\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\t\r\n\t
\r\n\t\t\t\r\n\t\t\t\u0686\u0646\u0627\u0646\u0686\u0647 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0647\u0631 \u062f\u0644\u06cc\u0644\u06cc \u0628\u0627 \u0645\u0634\u06a9\u0644 \u0631\u0648\u0628\u0631\u0648 \u0634\u062f\u06cc\u062f \u0648 \u0645\u0637\u0645\u0626\u0646 \u0627\u0632 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u0648\u0641\u0642 \u0648\u062c\u0647 \u0647\u0633\u062a\u06cc\u062f \u0628\u0647 \u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633 \u0632\u06cc\u0631 \u0646\u0627\u0645\u060c \u0646\u0627\u0645 \u062e\u0627\u0646\u0648\u0627\u062f\u06af\u06cc \u0648 \u0646\u0627\u0645 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u067e\u06cc\u0627\u0645\u06a9 \u0628\u0632\u0646\u06cc\u062f \u062a\u0627 \u0644\u06cc\u0646\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0633\u0631\u06cc\u0639\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0633\u0627\u0644 \u06af\u0631\u062f\u062f.\r\n\t\t\t

\r\n\t\t\t\u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633: 09395106248 \r\n\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\t\r\n<\/table>\r\n
\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) \u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2006\u00a0\u00a0|\u00a0\u00a0744 […]<\/p>\n","protected":false},"featured_media":38038,"comment_status":"open","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"product_cat":[463],"product_tag":[],"class_list":{"0":"post-38037","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-463","7":"pmpro-has-access","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"yoast_head":"\n\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0686\u0631\u062e\u0647-\u062d\u06cc\u0627\u062a-\u0634\u062e\u0635\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\" \/>\n<meta property=\"og:description\" content=\"  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) \u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2006\u00a0\u00a0|\u00a0\u00a0744 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0686\u0631\u062e\u0647-\u062d\u06cc\u0627\u062a-\u0634\u062e\u0635\u06cc\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-28T14:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/express24.ir\/d\/wp-content\/uploads\/2024\/07\/9780125662512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/\",\"url\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/\",\"name\":\"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\",\"isPartOf\":{\"@id\":\"https:\/\/express24.ir\/d\/#website\"},\"datePublished\":\"2024-07-28T17:47:44+00:00\",\"dateModified\":\"2024-07-28T14:18:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/express24.ir\/d\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647\",\"item\":\"https:\/\/express24.ir\/d\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/express24.ir\/d\/#website\",\"url\":\"https:\/\/express24.ir\/d\/\",\"name\":\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/express24.ir\/d\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0686\u0631\u062e\u0647-\u062d\u06cc\u0627\u062a-\u0634\u062e\u0635\u06cc\/","og_locale":"fa_IR","og_type":"article","og_title":"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","og_description":"  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies) \u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2006\u00a0\u00a0|\u00a0\u00a0744 […]","og_url":"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0686\u0631\u062e\u0647-\u062d\u06cc\u0627\u062a-\u0634\u062e\u0635\u06cc\/","og_site_name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","article_modified_time":"2024-07-28T14:18:56+00:00","og_image":[{"width":250,"height":306,"url":"https:\/\/express24.ir\/d\/wp-content\/uploads\/2024\/07\/9780125662512.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"4 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/","url":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/","name":"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","isPartOf":{"@id":"https:\/\/express24.ir\/d\/#website"},"datePublished":"2024-07-28T17:47:44+00:00","dateModified":"2024-07-28T14:18:56+00:00","breadcrumb":{"@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%da%86%d8%b1%d8%ae%d9%87-%d8%ad%db%8c%d8%a7%d8%aa-%d8%b4%d8%ae%d8%b5%db%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/express24.ir\/d\/"},{"@type":"ListItem","position":2,"name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647","item":"https:\/\/express24.ir\/d\/"},{"@type":"ListItem","position":3,"name":"\u06a9\u062a\u0627\u0628 \u0686\u0631\u062e\u0647 \u062d\u06cc\u0627\u062a \u0634\u062e\u0635\u06cc"}]},{"@type":"WebSite","@id":"https:\/\/express24.ir\/d\/#website","url":"https:\/\/express24.ir\/d\/","name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/express24.ir\/d\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"}]}},"_links":{"self":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product\/38037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/comments?post=38037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/media\/38038"}],"wp:attachment":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/media?parent=38037"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product_cat?post=38037"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product_tag?post=38037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}