{"id":107055,"date":"2025-06-05T09:22:22","date_gmt":"2025-06-05T09:22:22","guid":{"rendered":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/"},"modified":"2025-06-05T05:53:15","modified_gmt":"2025-06-05T05:53:15","slug":"%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86","status":"publish","type":"product","link":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/","title":{"rendered":"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646"},"content":{"rendered":"

 <\/p>\n

\"\u062f\u0627\u0646\u0644\u0648\u062f<\/div>\n\n\n\n
\n

\u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/h3>\n<\/td>\n

\n

Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2014\u00a0\u00a0|\u00a0\u00a0136 \u0635\u0641\u062d\u0647\u00a0\u00a0|\u00a0\u00a0\u062d\u062c\u0645 \u0641\u0627\u06cc\u0644: 2 \u0645\u06af\u0627\u0628\u0627\u06cc\u062a\u00a0\u00a0|\u00a0\u00a0\u0632\u0628\u0627\u0646: \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n
\u0646\u0648\u06cc\u0633\u0646\u062f\u0647<\/td>\nMichael Rist, Albert J. Pizzica<\/td>\n<\/tr>\n
\u0646\u0627\u0634\u0631<\/td>\nApress<\/td>\n<\/tr>\n
ISBN10:<\/td>\n1484207327<\/td>\n<\/tr>\n
ISBN13:<\/td>\n9781484207321<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628<\/h2>\n
Financial Ratios for Executives is written specifically with today\u2019s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in strategic decision making.
\nFinancial Ratios for Executives contains over 100 financial ratios and other useful calculations. It includes ratios that are commonly used, such as return on investment (ROI), return on assets (ROA), return on equity (ROE), economic value added (EVA), and debt-to-equity ratio, just to name a few. It also includes many less-well known\u2014yet powerful\u2014ratios that can provide unparalleled insight into operations, financial management, sales and marketing efforts, and overall performance, among other areas. Using realistic financial and operational data from two fictional companies, the explanation of each ratio includes:
\nType of ratio
\nFormula for calculating the ratio
\nDescription of the ratio
\nExample based on ABC Company or XYZ Company
\nAdditional comments or insightsIn addition to the section on financial ratios, financial experts Michael Rist and Albert Pizzica have included a section on capital budgeting, an understanding of which is essential for both the financial and non-financial executives before they take part in an annual budget meeting or any other business meeting where capital allocation is discussed. It includes the most important tools of finance, such as net present value (NPV), internal rate of return (IRR), payback method, and total cost of ownership.Who gets ahead in the business world? Those who understand the numbers. It\u2019s as simple as that. Financial Ratios for Executives is for those who want to understand how to use financial data to support their initiatives, solve persistent problems, uncover opportunities, bolster company health, and shine in corporate meetings.<\/p>\n<\/div>\n

\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0641\u0627\u0631\u0633\u06cc (\u062a\u0631\u062c\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646\u06cc)<\/h2>\n

\u0646\u0633\u0628\u062a \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u062c\u0631\u0627\u06cc\u06cc \u062c\u0647\u0627\u0646\u06cc \u0627\u0645\u0631\u0648\u0632 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.\u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u0634\u0648\u062f \u06a9\u0647 \u0646\u0633\u0628\u062a \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0642\u0627\u0628\u0644 \u062f\u0631\u06a9 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0624\u062b\u0631 \u0628\u0627\u0634\u062f.\u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u06a9\u0648\u062a\u0627\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0627\u0644\u06cc \u0648 \u063a\u06cc\u0631 \u0645\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0648\u0634\u0647\u0627\u06cc \u0622\u0633\u0627\u0646 \u0648 \u0634\u0647\u0648\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0633\u0644\u0627\u0645\u062a \u0634\u0631\u06a9\u062a \u0647\u0627 \u0648 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0647\u0633\u062a\u0646\u062f \u060c \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.
\n\u0646\u0633\u0628\u062a \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u062d\u0627\u0648\u06cc \u0628\u06cc\u0634 \u0627\u0632 100 \u0646\u0633\u0628\u062a \u0645\u0627\u0644\u06cc \u0648 \u0633\u0627\u06cc\u0631 \u0645\u062d\u0627\u0633\u0628\u0627\u062a \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.\u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0646\u0633\u0628\u062a \u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f \u060c \u0645\u0627\u0646\u0646\u062f \u0628\u0627\u0632\u062f\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc (ROI) \u060c \u0628\u0627\u0632\u062f\u0647 \u062f\u0627\u0631\u0627\u06cc\u06cc (ROA) \u060c \u0628\u0627\u0632\u062f\u0647 \u0633\u0647\u0627\u0645 (ROE) \u060c \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc (EVA) \u0648 \u0646\u0633\u0628\u062a \u0628\u062f\u0647\u06cc \u0628\u0647 \u0633\u0647\u0627\u0645\u062a\u0639\u062f\u0627\u062f \u06a9\u0645\u06cc\u0627\u06cc\u0646 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0645\u0646\u0627\u0637\u0642 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u06a9\u0645\u062a\u0631 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647-\u0628\u0627 \u0627\u0645\u0627 \u0642\u062f\u0631\u062a\u0645\u0646\u062f-\u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u0628\u06cc\u0646\u0634 \u0628\u06cc \u0646\u0638\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0639\u0645\u0644\u06cc\u0627\u062a \u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u0627\u0644\u06cc \u060c \u062a\u0644\u0627\u0634 \u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc \u0627\u0632 \u062c\u0645\u0644\u0647 \u0633\u0627\u06cc\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0647\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u0645\u0627\u0644\u06cc \u0648 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0627\u0632 \u062f\u0648 \u0634\u0631\u06a9\u062a \u062f\u0627\u0633\u062a\u0627\u0646\u06cc \u060c \u062a\u0648\u0636\u06cc\u062d \u0647\u0631 \u0646\u0633\u0628\u062a \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a:
\n\u0646\u0648\u0639 \u0646\u0633\u0628\u062a
\n\u0641\u0631\u0645\u0648\u0644 \u0628\u0631\u0627\u06cc \u0645\u062d\u0627\u0633\u0628\u0647 \u0646\u0633\u0628\u062a
\n\u0634\u0631\u062d \u0646\u0633\u0628\u062a
\n\u0645\u062b\u0627\u0644 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0634\u0631\u06a9\u062a ABC \u06cc\u0627 \u0634\u0631\u06a9\u062a XYZ
\n\u0646\u0638\u0631\u0627\u062a \u06cc\u0627 \u0628\u06cc\u0646\u0634 \u0647\u0627\u06cc \u0627\u0636\u0627\u0641\u06cc<\/p>\n

\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0628\u062e\u0634 \u0646\u0633\u0628\u062a \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u060c \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 \u0645\u0627\u0644\u06cc \u0645\u0627\u06cc\u06a9\u0644 \u0631\u06cc\u0633\u062a \u0648 \u0622\u0644\u0628\u0631\u062a \u067e\u06cc\u062a\u0632\u06cc\u06a9\u0627 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0628\u0648\u062f\u062c\u0647 \u0628\u0646\u062f\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u0631\u0627 \u062f\u0631 \u0628\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0646\u062f \u06a9\u0647 \u062f\u0631\u06a9 \u0622\u0646\u0647\u0627 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0627\u0644\u06cc \u0648 \u063a\u06cc\u0631 \u0645\u0627\u0644\u06cc \u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u06a9\u062a \u062f\u0631 \u06cc\u06a9 \u062c\u0644\u0633\u0647 \u0628\u0648\u062f\u062c\u0647 \u0633\u0627\u0644\u0627\u0646\u0647 \u06cc\u0627 \u0647\u0631 \u06cc\u06a9 \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a\u062c\u0644\u0633\u0647 \u062a\u062c\u0627\u0631\u06cc \u062f\u06cc\u06af\u0631 \u06a9\u0647 \u062f\u0631 \u0622\u0646 \u062a\u062e\u0635\u06cc\u0635 \u0633\u0631\u0645\u0627\u06cc\u0647 \u0645\u0648\u0631\u062f \u0628\u062d\u062b \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f.\u0627\u06cc\u0646 \u0634\u0627\u0645\u0644 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u060c \u0645\u0627\u0646\u0646\u062f \u0627\u0631\u0632\u0634 \u0641\u0639\u0644\u06cc \u062e\u0627\u0644\u0635 (NPV) \u060c \u0646\u0631\u062e \u062f\u0627\u062e\u0644\u06cc \u0628\u0627\u0632\u062f\u0647 (IRR) \u060c \u0631\u0648\u0634 \u0628\u0627\u0632\u067e\u0631\u062f\u0627\u062e\u062a \u0648 \u06a9\u0644 \u0647\u0632\u06cc\u0646\u0647 \u0645\u0627\u0644\u06a9\u06cc\u062a \u0627\u0633\u062a. \u0686\u0647 \u06a9\u0633\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u067e\u06cc\u0634 \u0645\u06cc \u0631\u0648\u062f\u061f\u06a9\u0633\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0639\u062f\u0627\u062f \u0631\u0627 \u062f\u0631\u06a9 \u0645\u06cc \u06a9\u0646\u0646\u062f.\u0628\u0647 \u0647\u0645\u06cc\u0646 \u0633\u0627\u062f\u06af\u06cc \u0627\u0633\u062a\u0646\u0633\u0628\u062a \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u0646\u062d\u0648\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a \u062e\u0648\u062f \u060c \u062d\u0644 \u0645\u0634\u06a9\u0644\u0627\u062a \u0645\u062f\u0627\u0648\u0645 \u060c \u06a9\u0634\u0641 \u0641\u0631\u0635\u062a \u0647\u0627 \u060c \u062a\u0642\u0648\u06cc\u062a \u0633\u0644\u0627\u0645\u062a \u0634\u0631\u06a9\u062a \u0648 \u062f\u0631\u062e\u0634\u0634 \u062f\u0631 \u062c\u0644\u0633\u0627\u062a \u0634\u0631\u06a9\u062a \u0647\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f.
\n
\r\n\r\n\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t
\r\n\t\t\t\r\n\u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u0627\u06cc\u0644 \u062f\u0627\u0646\u0644\u0648\u062f\u06cc \u0627\u0633\u062a \u0648 \u0646\u0647 \u06a9\u062a\u0627\u0628 \u06a9\u0627\u063a\u0630\u06cc.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\r\n\t\t
\r\n\t\t\t\r\n\u0628\u0647 \u0647\u0646\u06af\u0627\u0645 \u062e\u0631\u06cc\u062f \u0628\u0647 \u0632\u0628\u0627\u0646 \u062f\u0631\u062c \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u06a9\u062a\u0627\u0628 \u062d\u062a\u0645\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0639\u0645\u0648\u0644 \u062f\u0631 \u0627\u06a9\u062b\u0631 \u0645\u0648\u0627\u0631\u062f \u0632\u0628\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0641\u0627\u0631\u0633\u06cc \u0646\u06cc\u0633\u062a.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\r\n\t\t\t
\r\n\t\t\t\r\n\u062f\u0631 \u0635\u0648\u0631\u062a \u0647\u0631\u06af\u0648\u0646\u0647 \u0645\u0634\u06a9\u0644 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0634\u0645\u0627\u0631\u0647 09395106248 \u067e\u06cc\u0627\u0645\u06a9 \u062f\u0647\u06cc\u062f. \r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\t\r\n\t\t\t
\r\n\t\t\t\r\n\u062f\u0631\u062c \u0634\u0645\u0627\u0631\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0631\u0627\u06cc \u0633\u0641\u0627\u0631\u0634 \u0636\u0631\u0648\u0631\u06cc \u0646\u06cc\u0633\u062a \u0648\u0644\u06cc \u062a\u0631\u062c\u06cc\u062d \u0622\u0646 \u0627\u0633\u062a \u062f\u0631\u062c \u06af\u0631\u062f\u062f \u062a\u0627 \u062f\u0631 \u0635\u0648\u0631\u062a \u0628\u0631\u0648\u0632 \u0645\u0634\u06a9\u0644 \u0627\u0648\u0644\u06cc\u0646 \u0631\u0627\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0645\u0627 \u0628\u0627 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f.\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\t\r\n\t
\r\n\t\t\t\r\n\t\t\t\u0686\u0646\u0627\u0646\u0686\u0647 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0647\u0631 \u062f\u0644\u06cc\u0644\u06cc \u0628\u0627 \u0645\u0634\u06a9\u0644 \u0631\u0648\u0628\u0631\u0648 \u0634\u062f\u06cc\u062f \u0648 \u0645\u0637\u0645\u0626\u0646 \u0627\u0632 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u0648\u0641\u0642 \u0648\u062c\u0647 \u0647\u0633\u062a\u06cc\u062f \u0628\u0647 \u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633 \u0632\u06cc\u0631 \u0646\u0627\u0645\u060c \u0646\u0627\u0645 \u062e\u0627\u0646\u0648\u0627\u062f\u06af\u06cc \u0648 \u0646\u0627\u0645 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u067e\u06cc\u0627\u0645\u06a9 \u0628\u0632\u0646\u06cc\u062f \u062a\u0627 \u0644\u06cc\u0646\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0633\u0631\u06cc\u0639\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0633\u0627\u0644 \u06af\u0631\u062f\u062f.\r\n\t\t\t

\r\n\t\t\t\u0634\u0645\u0627\u0631\u0647 \u062a\u0645\u0627\u0633: 09395106248 \r\n\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\t\r\n<\/table>\r\n
\r\n\r\n<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions […]<\/p>\n","protected":false},"featured_media":107057,"comment_status":"open","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"product_cat":[243],"product_tag":[],"class_list":{"0":"post-107055","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-243","7":"pmpro-has-access","8":"desktop-align-left","9":"tablet-align-left","10":"mobile-align-left","12":"first","13":"instock","14":"shipping-taxable","15":"purchasable","16":"product-type-variable"},"yoast_head":"\n\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0646\u0633\u0628\u062a\u0647\u0627\u06cc-\u0645\u0627\u0644\u06cc-\u0628\u0631\u0627\u06cc-\u0645\u062f\u06cc\u0631\u0627\u0646\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\" \/>\n<meta property=\"og:description\" content=\"  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0646\u0633\u0628\u062a\u0647\u0627\u06cc-\u0645\u0627\u0644\u06cc-\u0628\u0631\u0627\u06cc-\u0645\u062f\u06cc\u0631\u0627\u0646\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T05:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/express24.ir\/d\/wp-content\/uploads\/2025\/06\/9781484207321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/\",\"url\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/\",\"name\":\"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\",\"isPartOf\":{\"@id\":\"https:\/\/express24.ir\/d\/#website\"},\"datePublished\":\"2025-06-05T09:22:22+00:00\",\"dateModified\":\"2025-06-05T05:53:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/express24.ir\/d\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647\",\"item\":\"https:\/\/express24.ir\/d\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/express24.ir\/d\/#website\",\"url\":\"https:\/\/express24.ir\/d\/\",\"name\":\"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/express24.ir\/d\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0646\u0633\u0628\u062a\u0647\u0627\u06cc-\u0645\u0627\u0644\u06cc-\u0628\u0631\u0627\u06cc-\u0645\u062f\u06cc\u0631\u0627\u0646\/","og_locale":"fa_IR","og_type":"article","og_title":"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","og_description":"  \u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc: Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions […]","og_url":"https:\/\/express24.ir\/d\/product\/\u06a9\u062a\u0627\u0628-\u0646\u0633\u0628\u062a\u0647\u0627\u06cc-\u0645\u0627\u0644\u06cc-\u0628\u0631\u0627\u06cc-\u0645\u062f\u06cc\u0631\u0627\u0646\/","og_site_name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","article_modified_time":"2025-06-05T05:53:15+00:00","og_image":[{"width":250,"height":375,"url":"https:\/\/express24.ir\/d\/wp-content\/uploads\/2025\/06\/9781484207321.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"5 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/","url":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/","name":"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 - \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","isPartOf":{"@id":"https:\/\/express24.ir\/d\/#website"},"datePublished":"2025-06-05T09:22:22+00:00","dateModified":"2025-06-05T05:53:15+00:00","breadcrumb":{"@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d9%86%d8%b3%d8%a8%d8%aa%d9%87%d8%a7%db%8c-%d9%85%d8%a7%d9%84%db%8c-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%af%db%8c%d8%b1%d8%a7%d9%86\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/express24.ir\/d\/"},{"@type":"ListItem","position":2,"name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647","item":"https:\/\/express24.ir\/d\/"},{"@type":"ListItem","position":3,"name":"\u06a9\u062a\u0627\u0628 \u0646\u0633\u0628\u062a\u200c\u0647\u0627\u06cc \u0645\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646"}]},{"@type":"WebSite","@id":"https:\/\/express24.ir\/d\/#website","url":"https:\/\/express24.ir\/d\/","name":"\u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u0627\u06a9\u0633\u067e\u0631\u0633","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/express24.ir\/d\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"}]}},"_links":{"self":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product\/107055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/comments?post=107055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/media\/107057"}],"wp:attachment":[{"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/media?parent=107055"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product_cat?post=107055"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/express24.ir\/d\/wp-json\/wp\/v2\/product_tag?post=107055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}