{"id":106139,"date":"2025-06-03T07:42:03","date_gmt":"2025-06-03T07:42:03","guid":{"rendered":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d8%b3%db%8c%d9%84%d8%b2%d9%81%d9%88%d8%b1%d8%b3-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%a8%d8%aa%d8%af%db%8c%d8%a7%d9%86%d8%9b-%d8%b1%d8%a7%d9%87%d9%86%d9%85%d8%a7%db%8c-%da%af\/"},"modified":"2025-06-03T04:12:54","modified_gmt":"2025-06-03T04:12:54","slug":"%da%a9%d8%aa%d8%a7%d8%a8-%d8%b3%db%8c%d9%84%d8%b2%d9%81%d9%88%d8%b1%d8%b3-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%a8%d8%aa%d8%af%db%8c%d8%a7%d9%86%d8%9b-%d8%b1%d8%a7%d9%87%d9%86%d9%85%d8%a7%db%8c-%da%af","status":"publish","type":"product","link":"https:\/\/express24.ir\/d\/product\/%da%a9%d8%aa%d8%a7%d8%a8-%d8%b3%db%8c%d9%84%d8%b2%d9%81%d9%88%d8%b1%d8%b3-%d8%a8%d8%b1%d8%a7%db%8c-%d9%85%d8%a8%d8%aa%d8%af%db%8c%d8%a7%d9%86%d8%9b-%d8%b1%d8%a7%d9%87%d9%86%d9%85%d8%a7%db%8c-%da%af\/","title":{"rendered":"\u06a9\u062a\u0627\u0628 \u0633\u06cc\u0644\u0632\u0641\u0648\u0631\u0633 \u0628\u0631\u0627\u06cc \u0645\u0628\u062a\u062f\u06cc\u0627\u0646\u061b \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u06af\u0627\u0645 \u0628\u0647 \u06af\u0627\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0641\u0631\u0648\u0634 \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631\u0633\u0627\u0632\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0628\u0627 \u067e\u0644\u062a\u0641\u0631\u0645 \u0633\u06cc\u0644\u0632\u0641\u0648\u0631\u0633"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><img decoding=\"async\" title=\"\u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 Salesforce for Beginners: A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform, 2nd Edition\" src=\"https:\/\/express24.ir\/d\/wp-content\/uploads\/2025\/06\/9781803239101.jpg\" alt=\"\u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 Salesforce for Beginners: A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform, 2nd Edition\" \/><\/div>\n<table class=\"table table-striped table-hover\">\n<tbody>\n<tr>\n<td>\n<h3>\u0639\u0646\u0648\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc:<\/h3>\n<\/td>\n<td>\n<h3>Salesforce for Beginners: A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform, 2nd Edition<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"table table-striped table-hover\">\n<tbody>\n<tr>\n<td>\u0633\u0627\u0644 \u0627\u0646\u062a\u0634\u0627\u0631: 2022\u00a0\u00a0|\u00a0\u00a0533 \u0635\u0641\u062d\u0647\u00a0\u00a0|\u00a0\u00a0\u062d\u062c\u0645 \u0641\u0627\u06cc\u0644: 27 \u0645\u06af\u0627\u0628\u0627\u06cc\u062a\u00a0\u00a0|\u00a0\u00a0\u0632\u0628\u0627\u0646: \u0627\u0646\u06af\u0644\u06cc\u0633\u06cc<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table class=\"table table-striped table-hover\">\n<tbody>\n<tr>\n<td>\u0646\u0648\u06cc\u0633\u0646\u062f\u0647<\/td>\n<td>Sharif Shaalan, Timothy Royer<\/td>\n<\/tr>\n<tr>\n<td>\u0646\u0627\u0634\u0631<\/td>\n<td>Packt Publishing<\/td>\n<\/tr>\n<tr>\n<td>ISBN10:<\/td>\n<td>1803239107<\/td>\n<\/tr>\n<tr>\n<td>ISBN13:<\/td>\n<td>9781803239101<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628<\/h2>\n<div style=\"direction: ltr;\">\n<p>Learn how to leverage the Salesforce platform for sales, service, marketing, and automating business activities from a 360-degree perspective.<\/p>\n<p>Purchase of the print or Kindle book includes a free eBook in the PDF format.<br \/>\nKey Features<\/p>\n<p>Enhanced with reader feedback and updated with the latest UI for efficient learning<br \/>\nLearn how to use Salesforce Flow, the new replacement for workflow rules and process builders on the Salesforce platform<br \/>\nBecome familiar with the basics of Salesforce administration and mobile app setup<\/p>\n<p>Book Description<\/p>\n<p>Salesforce is the world&#8217;s leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You&#8217;ll learn how to configure and use Salesforce for maximum efficiency and return on investment<\/p>\n<p>This book will teach you how to create activities, manage leads, manage users, set up security, customize your UX, work with third-party applications, build flows, develop your prospects and sales pipeline using opportunities and accounts, understand how you can enhance marketing activities using campaigns and much more. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions for your business. As you advance, you&#8217;ll learn how to build various reports and dashboards in Salesforce to derive valuable business insights. Finally, you&#8217;ll explore tools such as Salesforce Flows, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce administrator<\/p>\n<p>By the end of the book, you will know how to manipulate Salesforce to achieve your business goals<br \/>\nWhat you will learn<\/p>\n<p>Explore business development with leads, accounts and contacts in Salesforce<br \/>\nFind out how stages and sales processes help you manage your opportunity pipeline<br \/>\nAchieve marketing goals using Salesforce campaigns<br \/>\nPerform business analysis using reports and dashboards<br \/>\nPractice automating business processes with Salesforce Flow<br \/>\nGain a high-level overview of the items in the administration section<br \/>\nGrasp the different aspects needed to build an effective Salesforce security model<\/p>\n<p>Who this book is for<\/p>\n<p>If you are new to Salesforce and want to learn it from scratch, an administrator looking to build your Salesforce skills, or a student looking to start a career in Salesforce, this book is for you. No prior knowledge of the Salesforce is required to get started with this book<br \/>\nTable of Contents<\/p>\n<p>Getting Started with Salesforce and CRM<br \/>\nUnderstanding Salesforce Activities<br \/>\nCreating and Managing Leads<br \/>\nBusiness Development with Accounts and Contacts<br \/>\nDriving the Sales Cycle with Opportunities<br \/>\nAchieving Business Goals Using Campaigns<br \/>\nEnhancing Customer Service with Cases<br \/>\nBusiness Analysis Using Reports and Dashboards<br \/>\nSetup and Configuration<br \/>\nAn Overview of Sharing and Visibility<br \/>\nUser Management and Data Security<br \/>\nManaging Projects with Sandboxes and Change Sets<br \/>\nUsing Data Modeling to Configure Objects for Your Business<br \/>\nLightning Experience Customization<br \/>\nExtending Functionality with Third-Party Applications and Salesforce Mobile<br \/>\nSalesforce Flow<br \/>\nApproval Processes<br \/>\nAssignment Rules<br \/>\nData Integrity with Formulas and Validations<br \/>\nTesting and Debugging<\/p>\n<\/div>\n<h2>\u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0641\u0627\u0631\u0633\u06cc (\u062a\u0631\u062c\u0645\u0647 \u0645\u0627\u0634\u06cc\u0646\u06cc)<\/h2>\n<p>\u0628\u06cc\u0627\u0645\u0648\u0632\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0627\u0632 \u067e\u0644\u062a \u0641\u0631\u0645 Salesforce \u0628\u0631\u0627\u06cc \u0641\u0631\u0648\u0634 \u060c \u062e\u062f\u0645\u0627\u062a \u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0633\u0627\u0632\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a \u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0627\u0632 \u0645\u0646\u0638\u0631 360 \u062f\u0631\u062c\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062e\u0631\u06cc\u062f \u06a9\u062a\u0627\u0628 \u0686\u0627\u067e \u06cc\u0627 Kindle \u0634\u0627\u0645\u0644 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 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\u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a<\/p>\n<p>\u062a\u0648\u0633\u0639\u0647 \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u0628\u0627 \u0633\u0631\u0628 \u060c \u062d\u0633\u0627\u0628 \u0648 \u0645\u062e\u0627\u0637\u0628\u06cc\u0646 \u062f\u0631 Salesforce \u06a9\u0627\u0648\u0634 \u06a9\u0646\u06cc\u062f<br \/>\n\u062f\u0631\u06cc\u0627\u0628\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u0631\u0627\u062d\u0644 \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062e\u0637 \u0644\u0648\u0644\u0647 \u0641\u0631\u0635\u062a \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f<br \/>\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc Salesforce \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc 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\/>\n\u0645\u0631\u0648\u0631\u06cc \u0628\u0631 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0648 \u062f\u06cc\u062f<br \/>\n\u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0627\u0645\u0646\u06cc\u062a \u062f\u0627\u062f\u0647 \u0647\u0627<br \/>\n\u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0631\u0648\u0698\u0647 \u0647\u0627 \u0628\u0627 \u0645\u0627\u0633\u0647\u0628\u0627\u0632\u06cc \u0647\u0627 \u0648 \u0645\u062c\u0645\u0648\u0639\u0647 \u0647\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631<br \/>\n\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u0644 \u0633\u0627\u0632\u06cc \u062f\u0627\u062f\u0647 \u0647\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06a9\u0631\u0628\u0646\u062f\u06cc \u0627\u0634\u06cc\u0627\u0621 \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f<br \/>\n\u0633\u0641\u0627\u0631\u0634\u06cc \u0633\u0627\u0632\u06cc \u062a\u062c\u0631\u0628\u0647 \u0631\u0639\u062f \u0648 \u0628\u0631\u0642<br \/>\n\u06af\u0633\u062a\u0631\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0647\u0627\u06cc \u0634\u062e\u0635 \u062b\u0627\u0644\u062b \u0648 Salesforce Mobile<br \/>\n\u062c\u0631\u06cc\u0627\u0646 \u0641\u0631\u0648\u0634<br \/>\n\u0645\u0631\u0627\u062d\u0644 \u062a\u0635\u0648\u06cc\u0628<br \/>\n\u0642\u0648\u0627\u0646\u06cc\u0646 \u0648\u0627\u06af\u0630\u0627\u0631\u06cc<br \/>\n\u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u062f\u0627\u062f\u0647 \u0647\u0627 \u0628\u0627 \u0641\u0631\u0645\u0648\u0644 \u0647\u0627 \u0648 \u0627\u0639\u062a\u0628\u0627\u0631\u0633\u0646\u062c\u06cc \u0647\u0627<br \/>\n\u0622\u0632\u0645\u0627\u06cc\u0634 \u0648 \u0627\u0634\u06a9\u0627\u0644 \u0632\u062f\u0627\u06cc\u06cc<br \/>\n<br \/>\r\n<table class=\"table table-bordered\">\r\n\t\r\n\t\t<tr>\r\n\t\t<td>\r\n\t\t\t\r\n\u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u0635\u0648\u0631\u062a \u0641\u0627\u06cc\u0644 \u062f\u0627\u0646\u0644\u0648\u062f\u06cc \u0627\u0633\u062a \u0648 \u0646\u0647 \u06a9\u062a\u0627\u0628 \u06a9\u0627\u063a\u0630\u06cc.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\r\n\t\t<tr>\r\n\t\t<td>\r\n\t\t\t\r\n\u0628\u0647 \u0647\u0646\u06af\u0627\u0645 \u062e\u0631\u06cc\u062f \u0628\u0647 \u0632\u0628\u0627\u0646 \u062f\u0631\u062c \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u06a9\u062a\u0627\u0628 \u062d\u062a\u0645\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0639\u0645\u0648\u0644 \u062f\u0631 \u0627\u06a9\u062b\u0631 \u0645\u0648\u0627\u0631\u062f \u0632\u0628\u0627\u0646 \u06a9\u062a\u0627\u0628 \u0641\u0627\u0631\u0633\u06cc \u0646\u06cc\u0633\u062a.\r\n\r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\r\n\t\t\t<tr>\r\n\t\t<td>\r\n\t\t\t\r\n\u062f\u0631 \u0635\u0648\u0631\u062a \u0647\u0631\u06af\u0648\u0646\u0647 \u0645\u0634\u06a9\u0644 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0634\u0645\u0627\u0631\u0647 09395106248 \u067e\u06cc\u0627\u0645\u06a9 \u062f\u0647\u06cc\u062f. \r\n\t\t<\/td>\r\n\t<\/tr>\t\r\n\t\r\n\t\t\t<tr>\r\n\t\t<td>\r\n\t\t\t\r\n\u062f\u0631\u062c \u0634\u0645\u0627\u0631\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0628\u0631\u0627\u06cc \u0633\u0641\u0627\u0631\u0634 \u0636\u0631\u0648\u0631\u06cc \u0646\u06cc\u0633\u062a \u0648\u0644\u06cc \u062a\u0631\u062c\u06cc\u062d \u0622\u0646 \u0627\u0633\u062a \u062f\u0631\u062c \u06af\u0631\u062f\u062f \u062a\u0627 \u062f\u0631 \u0635\u0648\u0631\u062a \u0628\u0631\u0648\u0632 \u0645\u0634\u06a9\u0644 \u0627\u0648\u0644\u06cc\u0646 \u0631\u0627\u0647 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0645\u0627 \u0628\u0627 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f.\r\n\t\t<\/td>\r\n\t<\/tr>\r\n\t\r\n\t<tr>\r\n\t\t<td>\r\n\t\t\t\r\n\t\t\t\u0686\u0646\u0627\u0646\u0686\u0647 \u062f\u0631 \u062f\u0631\u06cc\u0627\u0641\u062a 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